In the final stage of a strategic design project, designers ensure that the outcomes of the project are implemented, and design principles, practices, tools and methods are adopted on a more permanent basis.
- Embracing: stimulating widespread organizational commitment to strategic outcomes, and to the design approach utilised during the project.
- Educating: creating lasting impact by teaching the ins and outs of design, and thus building design capacity within organizations.
Making it Count: Linking Design and Viability
In Chapter 7, authors Nermin Azabagic (IBM Interactive Experience) and scholar Ingo Karpen (RMIT University) use the well-known Double Diamond model to describe viability management throughout the design process, and explain that determining viability is an iterative process carried out by designers and other specialists on the design team.
Lasting Design Impact Through Capacity Building
In Chapter 8, scholars Ingo Karpen (RMIT University) and Yoko Akama (RMIT University) and designer Onno van der Veen (Ideate) show how designers can inspire organizations to adopt and adhere to six characteristic design principles, and in doing so build design capacity within those organizations.
Strategic designers: Capital T-shaped professionals
In the epilogue the editors Giulia Calabretta, Gerda Gemser and Ingo Karpen envision a future where design is a core strategic capability within every organization, and list the characteristics of strategic designers who help weave design into the fabric of an organization’s strategy and innovation process. The epilogue goes on to present a three-step approach for effective strategic design.